World PvP is inherently imbalanced

World PvP is inherently imbalanced. The reality is that a "fair" fight rarely happens. Someone gets the drop on the other, or is already in combat, or not at full health, or has friends with them... the list goes on. We're not convinced that gear has a terribly significant impact in the vast majority of world PvP.

We're also not convinced that, even in the cases where you are on an even playing field, there's nothing you can do if you're constantly losing. World of Warcraft is an MMORPG -- a social game. Part of the euwowgold point of playing on a PvP server is making friends and allies that can bail you out when you're in trouble. If you don't want to play that way, that's fine, but that's why we have PvE servers available.

That said, we also get why it's frustrating when you feel like you could have beaten somebody if only you had those few extra item levels. We'd like to fix that, but it's not in the cards for 5.4.